Careers, Education, Information, Advice and Guidance (CEIAG)

Careers, Education, Information, Advice and Guidance (CEIAG)

Co-op Academy Stoke-on-Trent CEIAG Programme 


Careers Leader :   Miss M. Cunningham

Last reviewed on: July 2020

Next review due by: July 2021

Rationale and Vision

Our academy  is committed to ensuring all of our students have access to highly impartial careers advice and to a range of employers who can support them in considering their future. To help us do this we align our CEIAG Plan to the Gatsby Benchmarks which have been explicitly referenced throughout the DfE’s Careers Strategy (December 2017) the Statutory Guidance for careers (January 2018) and aligns to the delivery of independent careers guidance to year 8-13 pupils in accordance with section 42A of the Education Act 1997.

 The 8 Gatsby benchmarks are outlined below:

  1. A stable careers programme
  2. Learning from career and labour market information 
  3. Addressing the needs of each student 
  4. Linking curriculum learning to careers 
  5. Encounters with employers and employees 
  6. Experience of work places 
  7. Encounters with further and higher education
  8. Personal guidance 

The vision for the development of CEIAG across our academy is to provide the very best opportunities to enable  our students to make informed and incisive decisions throughout, and beyond, their school life. By using the Gatsby benchmarks as a framework of best practice we have  a CEIAG programme that meets the needs or our ever changing cohort of students, providers and labour market landscape. Our plan promotes equality of opportunity, celebrates diversity and challenges stereotypes whilst inspiring, raising aspirations and giving our students an optimistic outlook on life and their place in the world of work.  We are always  guided by our Coop values:

Do what matters most

What matters most is ensuring that our students achieve the best possible outcomes.

Be yourself, always

We bring our best self to work, so that we each contribute a bit of our own unique Co-op difference, and respect others for doing the same.

Show you care

We care about our Co-op, our colleagues, our members, our students, their parents and communities, now and for the future.

Succeed together

Co-operating is what makes us different; we’re better and stronger when we work together.

Incorporate co-op values



Our CEIAG programme is both  bespoke  and unique to our academy  and is reviewed on an annual basis to meet our students needs based on our monitoring and evaluation processes.   We are committed to providing a  coherently planned and sequenced  programme  that reflects our academies context and core values. Our programme is designed  to entitle all learners to develop their  knowledge, skills, understanding and cultural capital they need to  go on to destinations that meet their aspirations and interests.  With this in mind we aim:-

  • To provide impartial and independent advice for all pupils (Gatsby Benchmark 1 – 8)
  • To prevent pupils leaving and becoming NEET (Gatsby 1 – 8)
  • To contribute to strategies for raising achievement, especially by increasing motivation, attitude to learning and attendance (Gatsby 3)
  • To support inclusion, challenge stereotyping and promote equality of opportunity (Gatsby Benchmark 3,4)
  • To encourage participation in continued learning including higher education, further education and apprenticeships (Gatsby Benchmark 7,8)
  • To develop enterprise and employment skills (Gatsby 2,3)
  • To reduce drop out from and course switching in education and training (Gatsby 3,5,6,7,8)
  • To contribute to the economic prosperity of individuals and communities (Gatsby 2,5,7)
  • To meet the needs of all our pupils through appropriate differentiation (Gatsby 3)
  • To focus students on their future aspirations and opportunities (Gatsby 3,4,8)
  • To involve parents and carers (Gatsby 1,2,5,6,7)
  • To support the raising of the participation age and assist with positive destinations for all pupils post 16, 17 and 18 (Gatsby 1,4,8)
  • To meet the needs of our current cohort of students across each year group (Gatsby 1,3)
  • To use  current LMI to enable students, staff and parents  to  engage actively with  local and national CEIAG information  so that they can increase their knowledge and understanding about the world of work. (Gatsby 1,2,3)
  • To use student’s parents, staff feedback to reflect on our current provision in order to develop our future CEIAG programme (Gatsby 1,2,3)
  • To provide additional support to specific vulnerable groups such as SEND and pupil premium (Gatsby 1-8)
  • All stakeholders have a clear understanding of CEIAG and rationale and vision (Gatsby 1)
  • To monitor and evaluate current provision in order to ensure our programme is quality assured in line with other curriculum areas  (Gatsby 1) 
  • To share best practice with other Co op academies at network events to ensure reflection and development of own programme (Gatsby 1)
  • To ensure all students actively engage with a CEIAG tracking platform to support them in making informed choices about their Career development plan (Gatsby 1,2,3)
  • To maintain the Quality in Careers award in recognition of all that our academy offers (Gatsby 1)


Our programme is taught via bespoke activities, subject curriculum and extracurricular activities, and a wide range of enrichment activities.

Throughout KS3 and 4 CEIAG is accessed by all at Co-op Academy Stoke-on-Trent. CEIAG is delivered by a wide range of providers such as our internal Careers Advisor,  teachers and support staff,  FE Colleges, Universities, visiting speakers, employers and employees.  This delivery includes bespoke workshops, assemblies, work visits, work experience, mock interviews , careers fairs, drop down days and shortly  via subject curriculum.  Our students are supported and encouraged to explore  possible pathways they may take in the future, to ensure they have the very best  start in life. Our staff  receive regular CPD to support them in embedding employability skills into their subject areas.  Our parents can access our academy’s website which provides clear links to a range of CEIAG related events and information about local market information (LMI) to  UCAS applications to  Apprenticeships.  Parents  are also encouraged to attend our CEIAG information evenings and parents evenings. 

Year 7

Autumn TermSpring TermSummer Term
Visits to universities during University Week. (Gatsby 1, 3, 7)12th January 2021 – Enterprise Day.
Aspiration audit (Gatsby 1,3,8)A chance for Year 7 to recognise their skills and qualities they already have as well as areas they would like to work on. Introducing the idea of entrepreneurship. (Gatsby 1,2,3,5,6)Workplace visits (Gatsby 1,2,3,5,6)
Workplace visits (Gatsby 1,2,3,5,6)15th March 2021- STEM Day – Robots (Gatsby 1,2,3,4,5,6)
Workplace visits (Gatsby 1,2,3,5,6)

Year 8

Autumn TermSpring TermSummer Term
3rd December 2020 – STEM Day – Rockets (Gatsby 1,2,3,4,5,6)15th March 2021- – Enterprise Day.
Aspiration audit (Gatsby 1,3,8)A chance for Year 8 to assess their skills and qualities and build on their learning from the Enterprise day they had in Year 7. Employers will be invited in to give students the chance to speak to adults in a range of Careers.Workplace visits (Gatsby 1,2,3,5,6)
Workplace visits (Gatsby 1,2,3,5,6)Workplace visits (Gatsby 1,2,3,5,6)

Year 9

Autumn TermSpring TermSummer Term
Aspiration audit (Gatsby 1,3,8)12th January 2021 – STEM Day – Dragsters (Gatsby 1,2,3,4,5,6)Workplace visits (Gatsby 1,2,3,5,6)
Workplace visits (Gatsby 1,2,3,5,6)15th March 2021 – Options Day.

All 3 local colleges as well as local training providers and universities are invited in to speak to Year 9 on a carousel about their future options post- 16. In the afternoon students will be involved in a careers speed networking event where they will spend time talking to a range of employers and educational providers. (Gatsby 1,2,3,5,6)

LMI workshop is included in this day as well (Gatsby 1,2,4)

Year 9 internal taster sessions prior to options (Gatsby 1,3,4)

Workplace visits (Gatsby 1,2,3,5,6)

On top of this throughout the academic year, Year 9 will have a 50-minute lesson each week which is based around Character Education. This will involve a set number of sessions around Careers. In these sessions, the following will be covered:

Rights to work
Challenge stereotypes/aspirations
Different types of work
About the labour market
Laws regarding hours of work and other rights and responsibilities
Recognise their value to future employability
Career Pathways

D&T Enthuse award – A 2 year funded programme of STEM-focused collaboration between education, employers and STEM Learning giving the Year 9 students a chance to see where STEM subjects can lead to them in terms of Careers.
(Gatsby 1,2,3,4)

Year 10

Autumn TermSpring TermSummer Term
Aspiration audit (Gatsby 1,3,8)

Apprenticeship assembly / workshops (Gatsby 1,2,3,5)

3rd December 2020– Careers focus Day – “Employability

Students will construct a good CV and consider the skills and personal qualities employers’ value and how to evidence these key skills. Employers will be invited in to support these sessions and to provide students with advice on how to best prepare for the labour market. Students will have their own personalised resources to take away at the end of the day. (Gatsby 1,2,3,4)

Workplace visits (Gatsby 1,2,3,5,6)
Workplace visits (Gatsby 1,2,3,5,6)College Taster Days (visits to FE colleges) (Gatsby 1,3,7)

Workplace visits (Gatsby 1,2,3,5,6)

Year 10 works place visit / experience to
Co-op Headquarters (Gatsby 1,2,3,5,6)

Year 11

Autumn TermSpring TermSummer Term
Aspiration audit (Gatsby 1,3,8)

Apprenticeship assembly/workshops (Gatsby 1,2,3,5)

1 – 1 interviews with Careers Advisor (Gatsby 1,3,8)

SEND / vulnerable groups additional support/projects through visits to the colleges (Gatsby 1,2,3,4,5,6)

Tuesday 27th October 10 am – 3 pm – Virtual Employability Skills Day through Pathway CTM (Gatsby 1,3,5)

3rd December 2020 – Aspirations Day

Year 11 students will also take part in Aspirations Day. Students receive a Mock Results Day experience. Local colleges and training providers are invited into the Academy to provide information based on students’ mock results. (Gatsby 1,2,3 4,,5,6)

Workplace visits (Gatsby 1,2,3,5,6)
12th January 2021 – Careers focus Day – “College Applications” and Motivational speakers. (Gatsby 1,3,4,7)

1 – 1 interviews with Careers Advisor (Gatsby 1,3,8)

SEND and other vulnerable groups

All CEIAG opportunities are fully inclusive and are designed to engage with all students.  However, embedded within our programme are additional events/activities to support our students with SEND such : 

A series of 1 – 1 interviews, parents invited, support assistant available (Gatsby 1,3)
Structured KS4 transition programme in post 16 ie taster sessions/days, mentoring (Gatsby 1,2,3)
Careers Advisor present at EHCP annual review in KS4 (Gatsby 1,3,8)
Careers Advisor present at EHCP annual review in KS4 (Gatsby 1,3,8)
Year 11 Parent Event: Thursday 22nd October – Possibilities for their Future: Parent Event with PwC, Dyson and Experian (Gatsby 3,5)


Measuring the impact of our  CEIAG programme supports us to develop it on a termly/annual basis and to know that we are making a positive and empowering difference. We value quantitative and qualitative feedback from all stakeholders and ensure our evaluations lead to change/amendments in our future planning. We undertake internal and external quality assurance to ensure our intent and implementation is in-line with our expectations. We measure impact in the following ways:

  • Positive destinations data for all
  • Tracking of Compass over time
  • Reduced NEET figures over time 
  • Feedback and evaluation for all events, both quantitative and qualitative 
  • Increase in progress/attainment over time
  • Progress and achievement data over time with reference to vulnerable groups ie SEND
  • Reviewing progression data over time ie take up of Apprenticeships, entry into FE with reference to vulnerable groups ie SEND
  • Development of employability skills after key events
  • Employer engagement increasing 

CEIAG Quality Award 

In January 2018 we successfully gained the The Quality in Careers Standard which validated the work we do within the Academy around CEIAG. 

Through the assessment, assessors stated that; 

“CEIAG is highly valued within the academy and there is a clear ethos of supporting students to make well informed choices.  

Dedicated staff time and resources are made available for CEIAG with a linked member of SLT committed to driving the academy improvement plan. Governors offer extensive experience of post 16 education and training opportunities which supports and drives the CEIAG agenda well.”

The CEIAG Team

At the Academy, we have a whole Academy approach to careers with all staff supporting the delivery of CEIAG through the pastoral system and within curriculum areas. In addition, we have a designated CEIAG team who co-ordinate and monitor the delivery of the Academy Careers Plan:

Andy Greenhough – Designated Governor Email:
Chris Hall–Vice Principal – Behaviour, Curriculum and Assessment, SLT Lead for Careers 


Marie Cunningham – Head of Student Services, with responsibility for CEIAG Email:

Rowena Mckenna – Assistant Head of Student Services Email:

Elisabeth Kesic – Careers Advisor Email:

Careers Guidance and Advice

As an Academy we access secure independent, impartial and high quality careers advice and guidance via Stoke-on-Trent City Council’s Careers Service. This service is matrix accredited and reviewed every year.

Our Careers Advisor is Elisabeth Kesic. (

There are many resources available that provide information, but we have signposted a few websites below that are a good place to start:

National Careers Service; provides careers advice and information on a wide range of jobs, training course resources and funding:

I Could: has 1000s of career videos of people from 100s of careers:  

Careers Box: holds the national careers film library and The Skills Explorer:

To find out more about apprenticeships and information about vacancies and opportunities visit the apprenticeship website: or

Plotr can help, whether you just want to find out a bit more about jobs you might like, don’t have a clue, or you’re desperately looking for entry-level jobs and really concrete next steps.


CEIAG Education

Throughout your time at the Academy we will be helping you to develop the skills you need to enter the World of Work as well as helping you find out what pathway will most suit your skills and interests. 

Finding your Career pathway can be seen as a daunting experience but don’t worry, here at the Academy we will be on hand to help you.

There is plenty of information on the Academy website about what to expect during your time at the Academy as well as information about your post-16 options so take a look around. College and Sixth form open evening dates and times can be found in the post-16 section. 

All students in year 11 have access to a 1:1 interview  but all students can speak to Anna, our Careers Advisor at any point during their time at the Academy. 

For any further questions about your Careers Education please contact Miss Cunningham at, Miss McKenna at or Elisabeth Kesic at


When you leave the Academy in Year 11 you will be facing increasing levels of competition from other students from across the City and further afield when looking for college placements, apprenticeships and jobs with training. 

Being able to set yourself apart from the rest of the crowd is vital in attaining your preferred place, this is where volunteering can be really helpful. By volunteering you are showing you have a commitment to do something outside of your normal day to day activities. It also shows you are happy to work with others, work hard and adapt to changing circumstances.

We have a database of volunteering opportunities for students ranging from charity shops and retail to gardening and play work. 

If a student is interested in volunteering or has a specific career in mind, we can help find a suitable placement, assist with completing the relevant forms and source any references and equipment. 

Please contact Miss Cunningham ( or Miss McKenna ( for further information. 

Post 16 Options 

Post-16 Applications

Depending on your preferred post 16 destination you will need to complete an application. The Academy will provide you with any help you need through lunchtime and after school sessions to help you finalise choices and complete the application.

For further help speak to Miss Cunningham ( and or Elisabeth Kesic at

The links below will provide information about local colleges and further education providers, as well as what qualifications you will need at KS4 and advice on how to apply.

College Information

Newcastle-under-Lyme College

Click here to view the NULC website 

Map and directions 

The College is within walking distance of Newcastle town centre and on a range of bus routes. To view a map and directions to the new college click here 

Contact Details: 

Newcastle-under-Lyme College, Knutton Lane, Newcastle, Staffordshire ST5 2GB 

Tel: 01782 254254 Email:

Stoke on Trent College

Click here to view the Stoke on Trent College website 

Map and directions 

The college is split on to two separate sites, in Burslem and Cauldon. Click here to find out how to get to both campuses.

Contact Details: 

Cauldon Campus

Stoke Road

Tel: 01782 208208

Burslem Campus

Moorland Road

Tel: 01782 208208

City of Stoke on Trent 6th Form College

Click here to view the City of Stoke on Trent 6th Form College website 

Map and directions 

Click here to find out how to get to the City of Stoke on Trent 6th Form College.

Contact Details:

City of Stoke-on-Trent Sixth Form College, Leek Road, Stoke-on-Trent, ST4 2RU

Tel: 01782 848 736



Click here to view the Reaseheath website 

Contact Details:

Reaseheath College, Nantwich Cheshire, CW5 6DF
Tel: 01270 625665

Other Training Providers

PM Training

Click here to view the PM Training website 

Contact Details:

(Head Office)
Atlas Works, College Road,
Shelton, Stoke-on-Trent, ST1 4DQ

Unit 1, Parkhouse Industrial Estate West,
Brick Kiln Lane, Chesterton,
Newcastle-under-Lyme, ST5 7AS

Tel No: 01782 279121

Total People

Click here to view the Total People website 

Contact Details:

10 Newcastle Street

Tel: 01782 525740
Mobile: 07813 303437

Universities (New Hub that has replaced UCAS progress)

 www.russell  (represents 24 leading universities, source of careers information & advice including ‘informed choices’ a downloadable guide to making post 16 choices)    (Student finance)    (comparing different universities)   (University rankings)


Online platforms

Other useful Career websites  (provides information, advice and guidance to help you make decisions on learning, training and work)     (A great source of up to the minute job profile films)     (Career videos to find out about a wide range of careers and opportunities. Take the Buzz Quiz – it’s great fun!)   (what does the future hold!)   (gives clear and comprehensive information about a range of Career Zones (sectors)  (opportunities if you decide university is not for you)   (has useful videos, demonstrating how to complete the online applications for many top companies in the UK, as well as providing detailed information on salaries and interviews. Applications forms can be printed off directly from this site.)    (An online video player that delivers a series of career case studies)

Labour Market Information (LMI)

Labour market information (LMI) may help students and parents understand the local job market and find out which career areas are growing.  

To view useful information on the national labour market  and future trends in the local labour market click please look at the website below:


The section below offers some useful websites for parents to access. 

As an Academy we access secure independent, impartial and high quality careers advice and guidance via Stoke-on-Trent City Council’s Careers Service. This service is matrix accredited and reviewed every year. All students in year 11 have access to a 1:1 interview. Parents are welcome to attend these appointments if they wish.

Our Careers Advisor, Elisabeth acts as an impartial Careers Advisor and we also make sure that students have access to a range of colleges and employers and training providers.

For any queries around your son/daughters Careers Education please contact Miss Cunningham at or or Elisabeth Kesic at

Careers Advice for Parents aims to give parents an easy-to-read overview of all the essential facts on finding jobs and apprenticeships or choosing further and higher education courses which could make a real difference to their child’s future career prospects.

CASCAID Parents Guide to Careers Guidance

Parental Guidance offers advice and information on all aspects of the process of career choice for young people aged 13 to 25.

Other websites you may find useful include:


If staff have any questions or queries with the CEIAG provision within the Academy or would like to assist students in their classes or tutor groups please  contact Miss Cunningham at or or Elisabeth Kesic at


Are you an employer looking to work with a school? 

We are keen to work with employers who can pass on the benefit of their skills, experience and expertise.  Our careers events require volunteers for everything from session facilitators to speakers, interviewers and stall holders at our careers speed networking events. Please see our Provider Access Policy in “Our Policies” section of the website for more information.

If you would like to find out more, or to volunteer for an event please contact:

Miss M Cunningham, Head of Student Services:

CEIAG Provider access policy September 2020

CEIAG Provider access policy September 2020