Careers, Education, Information and Guidance (CEIAG)

Careers, Education, Information and Guidance (CEIAG)


As part of The Co-operative Academy Trust, we aim to raise aspirations, challenge stereotypes and encourage students to consider a wide range of careers. Through careers education and guidance it is hoped that students will be encouraged to make the most of their talents and to go on to jobs or courses which suit their needs and intelligence.

We aim to ensure each student has:

  • been given the skills and confidence to aim high, be articulate and have the personal skills needed for success in further/higher education and in employment/training
  • provide sustained contact with employers, mentors and coaches who can inspire students
  • provide access to a wide range of activities that inspire young people (including employer talks, career events, motivational speakers, college and university visits)
  • received personalised, appropriate advice on short, medium and long term destinations
  • been able to discuss the agreed way ahead with an individual who will then check that he/she is applying as early as possible and certainly within deadlines
  • had applications checked and improved in all aspects before they are sent
  • had the opportunity for a useful work experience 
  • a quality CV which has been checked by staff
  • a reference prepared that is supportive and fair
  • received plenty of interview practice 
  • been given feedback after applications and interviews where he/she has not been successful
  • offer impartial careers information, advice and guidance for years 8 -11 which:
    • Includes information on the range of education or training options, including apprenticeship and other vocational pathways
    • Promote the best interests of the students to who it is given

The CEIAG Team

At the Academy, we have a whole Academy approach to careers with all staff supporting the delivery of CEIAG through the pastoral system and within curriculum areas. In addition, we have a designated CEIAG team who co-ordinate and monitor the delivery of the Academy Careers Plan:


  • Andy Greenhough – Designated Governor Email:
    Chris Hall–Vice-Principal – Behaviour, Curriculum and Assessment, SLT Lead for Careers 




  • Marie Cunningham – Head of Student Services, with responsibility for CEIAG Email:


    • Rowena Mckenna – Assistant Head of Student Services Email:


  • Anna Dunning – Careers Advisor Email:


CEIAG Quality Award 

In January 2018 we successfully gained the Stoke-on-Trent CEIAG Quality Mark which validated the work we do within the Academy around CEIAG. 

Through the assessment, assessors stated that; 

“CEIAG is highly valued within the academy and there is a clear ethos of supporting students to make well-informed choices. Dedicated staff time and resources are made available for CEIAG with a linked member of SLT committed to driving the academy improvement plan. Governors offer extensive experience of post 16 education and training opportunities which supports and drives the CEIAG agenda well.”

Careers Programme

Co-op Academy Stoke on Trent is determined to ensure that students are equipped with the skills and knowledge to investigate, research and enter their chosen professions.  Below is the Careers Programme for the Academic Year 2019/2020. More detailed information can be obtained by emailing

CEIAG is delivered to Year 7 through PSHE Days where students are delivered a day’s programme around Careers Education and Guidance.

Year 7 

16th January 2020 – TEEN TECH Day. 

TeenTech is a not-for-profit Community Interest Company founded in 2008 by Maggie Philbin and Chris Dodson to help young people understand the real opportunities available in the contemporary STEM workplace and engender some excitement about technology and entrepreneurship.

19th  March 2020– STEM Day – Robots

Year 8

5th December 2019 – STEM Day – Rockets

19th March 2020-  Careers focus Day – “Learn to Earn”  

In a world rapidly changing, more than ever young people need support to make informed choices about the career which is right for them. Learn to Earn provides an opportunity for all young people to understand the full range of opportunities that are available to them, to learn from employers about work and the skills that are valued in the workplace.

Year 9 

16th January 2019 – STEM Day – Dragsters 

19th March 2020 – Options Day.

All 3 local colleges, as well as local training providers and universities, are invited in to speak to Year 9 on a carousel about their future options post- 16. In the afternoon students will be involved in a careers speed networking event where they will spend time talking to a range of employers and educational providers.

Year 9 students also receive information on options through an assembly as well as an Options Evening is provided where Academy staff and colleges are available to speak to.

On top of this throughout the academic year, Year 9 will have a 50-minute lesson each week which is based around Character Education. This will involve a set number of sessions around Careers.  In these sessions, the following will be covered:

  • Rights to work
  • Challenge stereotypes/aspirations
  • Different types of work
  • About the labour market
  • laws regarding hours of work and other rights and responsibilities
  • Recognise their value to future employability
  • Career Pathways

Year 10 

5th December 2019– Careers focus Day – “Employability Masterclass”

This Masterclass helps students construct a good CV and consider the skills and personal qualities employers’ value and how to evidence these key skills. Business volunteers will help coach the students through an exercise to help them understand how to construct a CV, use LinkedIn and how to prepare for an interview. Students will have their own personalised resources to take away at the end of the day.

Year 10 will also be involved in College experience in the summer term. This involves visiting the 3 local colleges for taster sessions.  Year 10 students opt into sessions they have an interest in studying post-16 and then are able to see what those courses entail. 

Year 11 

5th December 2019 – Aspirations Day

Year 11 students will also take part in Aspirations Day. Students receive a Mock Results Day experience. Local colleges and training providers are invited into the Academy to provide information based around students mock results. 

16th January 2019 – Careers focus Day – “College Applications”

Year 11 students are provided with a day to prepare and apply for their college or post-16 providers. The local colleges and training providers are invited in to the Academy to help with this.

Lunchtime college application sessions as well as a PSHE day (see above) are also provided for our Year 11 students at lunchtimes. We organise these alongside the colleges who come in to support the sessions.

All students in year 11 have access to a 1:1 interview. 

Colleges are invited to all Parents Evenings as well to be a source of information for both students and parents. Transport is provided for students and parents to attend College and University Open Days and evenings.

Careers Guidance and Advice

As an academy, we access secure independent, impartial and high quality careers advice and guidance via Stoke-on-Trent City Council’s Careers Service. This service is matrix accredited and reviewed every year.

Our Careers Advisor is Anna Dunning. (

There are many resources available that provide information, but we have signposted a few websites below that are a good place to start:

National Careers Service; provides careers advice and information on a wide range of jobs, training course resources and funding:

I Could: has 1000s of career videos of people from 100s of careers:

Careers Box: holds the national careers film library and The Skills Explorer:

To find out more about apprenticeships and information about vacancies and opportunities visit the apprenticeship website: or

Plotr can help, whether you just want to find out a bit more about jobs you might like, don’t have a clue, or you’re desperately looking for entry-level jobs and really concrete next steps.\

Many jobs will now ask you to complete some of kind of numerical, verbal and inductive reasoning tests as part of the interview processes for internships and first full-time jobs. Have a go at some for free on this website:

Please see the  guide in dealing with the tests-

Labour Market Information

Labour market information (LMI) may help students and parents understand the local job market and find out which career areas are growing.  

To view useful information on the national labour market  and future trends in the local labour market click please look at the website below:


CEIAG Education

Throughout your time at the Academy, we will be helping you to develop the skills you need to enter the World of Work as well as helping you find out what pathway will most suit your skills and interests. 

Finding your Career pathway can be seen as a daunting experience but don’t worry, here at the Academy we will be on hand to help you.

There is plenty of information on the Academy website about what to expect during your time at the Academy as well as information about your post-16 options so take a look around. College and Sixth form open evening dates and times can be found in the post-16 section. 

All students in year 11 have access to a 1:1 interview but all students can speak to Anna, our Careers Advisor at any point during their time at the Academy. 

For any further questions about your Careers Education please contact Miss Cunningham at or Anna Dunning at


When you leave the Academy in Year 11 you will be facing increasing levels of competition from other students from across the City and further afield when looking for college placements, apprenticeships and jobs with training. 

Being able to set yourself apart from the rest of the crowd is vital in attaining your preferred place, this is where volunteering can be really helpful. By volunteering you are showing you have a commitment to do something outside of your normal day to day activities. It also shows you are happy to work with others, work hard and adapt to changing circumstances.

We have a database of volunteering opportunities for students ranging from charity shops and retail to gardening and playwork. 

If a student is interested in volunteering or has a specific career in mind, we can help find a suitable placement, assist with completing the relevant forms and source any references and equipment. 

Please contact Miss Cunningham ( or Miss McKenna ( for further information. 


The section below offers some useful websites for parents to access. 

As an Academy, we access secure independent, impartial and high quality careers advice and guidance via Stoke-on-Trent City Council’s Careers Service. This service is matrix accredited and reviewed every year. All students in year 11 have access to a 1:1 interview. Parents are welcome to attend these appointments if they wish.

Our Careers Advisor, Anna Dunning, is qualified to a Level 6 and acts act impartially and in the interests of young people. Anna acts as an impartial Careers Advisor and we also make sure that students have access to a range of colleges and employers and training providers.

For any queries around your son/daughters Careers Education please contact Miss Cunningham at or Anna Dunning at

Careers Advice for Parents aims to give parents an easy-to-read overview of all the essential facts on finding jobs and apprenticeships or choosing further and higher education courses which could make a real difference to their child’s future career prospects.

CASCAID Parents Guide to Careers Guidance

Parental Guidance offers advice and information on all aspects of the process of career choice for young people aged 13 to 25.


If staff have any questions or queries with the CEIAG provision within the Academy or would like to assist students in their classes or tutor groups please  contact Miss Cunningham at or Anna Dunning at


Are you an employer looking to work with a school? 

We are keen to work with employers who can pass on the benefit of their skills, experience and expertise.  Our careers events require volunteers for everything from session facilitators to speakers, interviewers and stallholders at our careers speed networking events. Please see our Provider Access Policy in “Our Policies” section of the website for more information.

If you would like to find out more, or to volunteer for an event please contact:

Miss M Cunningham, Head of Student Services:

Post 16 Options 

Post-16 Applications

Depending on your preferred post 16 destination you will need to complete an application. The Academy will provide you with any help you need through lunchtime and after school sessions to help you finalise choices and complete the application.

For further help speak to Miss Cunningham ( and Anna Dunning (Careers Advisor) (

The links below will provide information about local colleges and further education providers, as well as what qualifications you will need at KS4 and advice on how to apply.


Please see below for the Further Education Open Evenings/Events 2018/2019:

Stoke College Cauldon & Burslem Campus

Open Evenings, Cauldon and Burslem Campuses, 5-7.30pm

Wednesday 2nd October 2019

Wednesday 6th November 2019

Wednesday 12th February 2020 – Apprenticeships only

Wednesday 11th March 2020

Wednesday 6th May 2020


Visit our Burslem Campus for:

Apprenticeships, Construction & Building Services, Engineering, Foundation, Maths & English, Motor Vehicle, Prince’s Trust, Science.

Visit our Cauldon Campus for:

A-Levels, Apprenticeships, Business, Management & Finance, Childcare, ESOL, Health & Social Care, Foundation, Hair & Beauty, Hospitality & Catering, Information Technology & Administration, Maths & English, Media, Art & Design, Performing Arts, Prince’s Trust, Public Services, Retail, Sports Science & Coaching, Travel Services.

Newcastle College

Wednesday 16th October 5:30-8pm

Thursday 28th November 5:30-8pm

Saturday 25th January 10-12noon

Saturday 16th May 10-12noon


City of Stoke-On-Trent Sixth Form College

The time for all of the evenings is 5:00pm – 7.00pm

Wednesday 9th October – 5pm – 7pm

Thursday 7th November- 5pm – 7pm

Tuesday 3rd December – 5pm – 7pm

College Information

Newcastle-under-Lyme College

Click here to view the NULC website 

Map and directions 

The College is within walking distance of Newcastle town centre and on a range of bus routes. To view a map and directions to the new college click here 

Contact Details: 

Newcastle-under-Lyme College, Knutton Lane, Newcastle, Staffordshire ST5 2GB 

Tel: 01782 254254 Email:

Stoke on Trent College

Click here to view the Stoke on Trent College website 

Map and directions 

The college is split on to two separate sites, in Burslem and Cauldon. Click here to find out how to get to both campuses.

Contact Details: 

Cauldon Campus

Stoke Road

Tel: 01782 208208


Burslem Campus

Moorland Road

Tel: 01782 208208


City of Stoke on Trent 6th Form College

Click here to view the City of Stoke on Trent 6th Form College website 

Map and directions 

Click here to find out how to get to the City of Stoke on Trent 6th Form College.

Contact Details:

City of Stoke-on-Trent Sixth Form College, Leek Road, Stoke-on-Trent, ST4 2RU

Tel: 01782 848 736



Click here to view the Reaseheath website 

Contact Details:

Reaseheath College, Nantwich Cheshire, CW5 6DF
Tel: 01270 625665


Other Training Providers

PM Training

Click here to view the PM Training website 

Contact Details:

(Head Office)
Atlas Works, College Road,
Shelton, Stoke-on-Trent, ST1 4DQ

Unit 1, Parkhouse Industrial Estate West,
Brick Kiln Lane, Chesterton,
Newcastle-under-Lyme, ST5 7AS

Tel No: 01782 279121

Total People

Click here to view the Total People website 

Contact Details:

10 Newcastle Street

Tel: 01782 525740
Mobile: 07813 303437


What is an apprenticeship?

An apprenticeship is a real job with training which would allow you to earn while they learn, whilst gaining a nationally-recognised qualification. 

Apprenticeship levels

There are various levels of apprenticeship you could apply for depending on their current skills and qualifications. Apprenticeships have equivalent educational levels:

Name Level Equivalent Educational level
Intermediate 2 5 GCSE passes at grades A* to C or 9 to 5
Advanced 3 2 A level passes
Higher 4,5,6 and 7 Foundation degree and above
Degree 6 and 7 Bachelor’s or master’s degree

All apprenticeships will include elements of on the job and off the job training leading to industry recognised standards or qualifications. Some apprenticeships will require an assessment at the end of the programme to assess the apprentice`s ability and competence in their job role.

Benefits of doing an apprenticeship

  • Earning a salary
  • Training in the skills employers want
  • Excellent progression opportunities, whether looking to study further or climb the ranks within the workplace
  • Increased future earning potential
  • Apprentices enjoy marked salary increases when they complete their training, and those completing a higher apprenticeship could see increased earnings of an estimated £150,000 over their lifetime
  • Learning at a pace suited to the individual with the support of a mentor
  • Paid holiday

Entry requirements

Apprenticeships are available to anyone over the age of 16, living in England. There are different entry requirements depending on the sector and job.

Applying for an apprenticeship

At any one time, there are up to 28,000 apprenticeship vacancies available on the ‘Find an apprenticeship’ site in a variety of careers and industries across England. Visit and search ‘Find an apprenticeship’.  You can search by keyword (job role, occupation type or apprenticeship level) and by location. Once the right job comes up, you can simply register on the website and follow the step by step instructions to apply for the role. The “How to apply” film has useful hints and tips on applying. To see this and other films on apprenticeships visit YouTube and search apprenticeships/NAS.

Not quite ready for an apprenticeship or job?

You could try a traineeship with a local employer to gain valuable work experience and the opportunity to improve their English and maths if needed.  Visit and search ‘traineeships’ for more information or to apply for traineeship opportunities.

Useful websites:

Search for apprenticeships:

Information for parents and students:

Work Ready