Our creative Year 8s have wowed industry professionals during a national competition day focusing on design and sustainability.

BIMA Digital Day is a nationwide competition which challenges 11-16 year olds to put the creative thinking to the test. This year’s challenge was in association with Primark, with the clothing retailer’s stores being the focus of the day. Working in groups, our students were asked to design anything which would meet this challenging brief:

How can digital play a part in improving these experiences, tools, and services to educate customers on sustainability, and make fashion kinder to our planet for you, and for future generations?

Throughout the day we were supported by professionals from This is Milk, a consultancy, training and technology business based in Glasgow. The team gave suggestions and posed critical design questions as our students worked in groups to design their ideas and prepare a pitch to explain their world-changing plans. The day culminated in a nail-biting wait to hear which group was the school winner, with their work going on to the national finals. Morgane and Jamie, representing This is Milk, had a challenging decision to make, with our students’ creativity leading to proposals which they said surpassed the thinking of some people currently working in the industry.